When Lighthouse International, an organization dedicated to fighting vision loss, realized that it did not have rights to its brand name, Turning Point was called in to help consider alternatives, as well as to reposition and generate awareness for the organization.
After assessing and analyzing the brand, its focus and opportunities, Turning Point created and defined a new position for the organization within the healthcare paradigm. We created a tag line and messaging, and revamped all marketing materials to align and support the clearly articulated new mission. This turning point enabled the organization to serve more visually impaired people and increase services for this population.
Associations / Government / Health Care / Hospitality & Tourism /
Nonprofit Organizations / Publishing / Retail
BUILD | TRANSFORM | GROW
• Increase revenue and market share
• Create awareness and adoption
• Change behaviors and attitudes
• Improve collaboration and efficiency
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