Under CEO Carly Fiorina, HP was furiously repositioning itself as an end-to-end solutions provider with a wide variety of offerings. Yet, the company did not have the skills and capabilities to produce its own positioning and messaging.
Turning Point principals led an internal team to build a corporate messaging function. While sharing knowledge and processes and training staff to accomplish the goal – Turning Point also co-wrote the “HP Messaging Guide” and created messaging and strategies for products as they came off the shelf.
Associations / Government / Health Care / Hospitality & Tourism /
Nonprofit Organizations / Publishing / Retail
BUILD | TRANSFORM | GROW
• Increase revenue and market share
• Create awareness and adoption
• Change behaviors and attitudes
• Improve collaboration and efficiency
How you benefit >