In October 2001, the terrorist attacks created an atmosphere of frenzy and anxiety about how victims were being treated by the government and the charities that had sprung up to support them. Turning Point partner Jeanine Moss recognized that data and transparency into the values, beliefs and actions of the Fund would be necessary to gain public trust.
After gathering data on who was being helped, how, and by whom, TPS embarked on a program inviting journalists to meet with leadership, published data, held weekly international press conferences, and capitalized on the support of actor George Clooney who delivered a comprehensive overview of the Fund’s efforts and accomplishments. The strong combination of facts and a compelling celebrity spokesperson resulted in worldwide acceptance and support for the fund’s work.
Associations / Government / Health Care / Hospitality & Tourism /
Nonprofit Organizations / Publishing / Retail
BUILD | TRANSFORM | GROW
• Increase revenue and market share
• Create awareness and adoption
• Change behaviors and attitudes
• Improve collaboration and efficiency
How you benefit >